For the opening sequence, we had the idea of presenting some of the show’s professions through their equipment. I created vector illustrations of the heads of a firefighter, pest controller, welder, and drag queen.
I made a broadcast package that expands the visual identity through a modular board with illustrated blocks. As a top view of a board game full of traps, they are icons that playfully represent “Zika” situations: pebbles falling on a helmet, a flat tire, an alarm activating, among others.
I designed this modular system to adapt with ease into lower thirds, scene transitions, and hashtag screens.
Finally, I also developed the program’s logo. Like the title of a very challenging game, it references the show’s content: difficult and unusual situations that test the presenter’s resistance.