↓
Attix
In 2022, while working at Interbrand, I helped create the brand Attix, the innovation program of the law firm Mattos Filho. Acting as a bridge, Attix connects innovative tech startup solutions to the challenges faced by the firm’s clients.
The goal was to design a visual identity that conveyed innovation, advanced technology, and the brand’s role in linking clients and startups.
My role:
Designer of the chosen proposal.
Deliverables:
Animation · Brand Consultancy · Logo · Visual Identity
Bridging the gap between startups and the legal market.
As a program created by Mattos Filho, the Attix visual identity needed to be connected to the firm’s identity while maintaining its own distinctiveness. The solution was to design a logo and color palette inspired by Mattos Filho’s visual identity, with adaptations to highlight Attix’s personality.
Building bridges with Mattos Filho itself.
Since Attix promotes technologies to solve problems, we brought the same concept into its visual identity. Using editing tools, I developed a filter that transforms photos and videos into colorful grids, the core element of the project. In just a few steps, you can create impactful results that align with Attix’s identity.
Visual impact without sacrificing practicality.
Behance
Featured in Graphic Design (Branding) gallery.
Client
Consultancy
Strategic Direction
Anne Grecco
Strategy
Cristiane Scaff, Bianca Daccache, Isabel Mossato
Creative Direction
Creative Coordination
Visual Identity
Diogo Aso, Gabriel Deda
Verbal Identity
Jéssica Naveira
Videos and Animations
Diogo Aso