Atitus Educação is the new face of IMED, a prestigious higher education institution in the southern region of Brazil, with nearly 20 years of history. With plans to expand throughout Brazil and implement a new education model focused on collaboration between students, the market and society, IMED understood that its brand did not follow the extent of their ambition.
Interbrand São Paulo was tasked to do a complete redesign, aligning the brand’s strategy with a new name and identity. The outcome is Atitus Educação, a new brand that reflects the dynamic nature of the institution with drive to innovate and grow.
Under the creative direction of Gil Bottari, I developed the Visual Identity, Motion Design, and the identity showcase video.
The old name, IMED, caused problems for the institution since it’s a common name to several other companies and is mostly associated with medicine. Atitus Educação actually provides a Medicine graduation and goes beyond, offering over 20 courses in different areas of knowledge.
Our work solved the problem they had and was able to establish the brand as an institution with a unique name and with a dynamic and innovative identity.
